Impact.

President Edward J. Ray

It’s a word we use regularly to describe the work that goes on at Oregon State University. Our impact is specific and measurable. It is wide-ranging as well as personal. And it is deeply ingrained into our culture. For more than 140 years, we have made a positive and significant difference across this state on what’s most important for Oregonians.

At Oregon State, we have an unwavering commitment to excellence: in our academic classrooms and laboratories where faculty teaching inspires students to expand their minds and develop the knowledge to achieve their goals; in cutting-edge research; and through Extension Service outreach and engagement in communities throughout Oregon.

And while we are proud and deeply committed to serve as Oregon’s land grant university, OSU’s impact reaches well beyond Oregon. Our contribution and impact extend across the U.S. and throughout the world and range from the microscopic innovation of nanoscience to the vast universe within our oceans.

Detailed within these posts are specific measurements — and many narrative examples — of Oregon State University’s impact.

Yet, measuring the recent and current impact of the university is not nearly enough.

Today, we reaffirm and expand our commitment to the future:

• To further engage OSU in vibrant, innovative and impactful industry research and partnerships to propel the economy, retain employment and create new businesses and jobs.
•  To broaden the contributions of OSU’s Extension Service throughout the state by increasingly serving the specific needs of Oregon’s urban and rural communities.
• To expand teaching, research and promotion of public health initiatives that improve quality of life by expanding focus on preventative care, healthy lifestyle habits, exercise and improved nutrition.
• To invest in strategic leadership, engagement, programs and commitments that improve the economy and quality of life in the Portland area.
• To enhance the wise use and protection of natural resources to ensure their vital sustainability for generations to come.

I hope you enjoy this report of the impacts our faculty, students and alumni are making in the economy, in communities and in people’s lives.

Edward J. Ray

President
Oregon State University

Oregon State University’s 160,000 alumni have made and continue to make significant contributions across Oregon, the nation and the world.

For many, Oregon State’s most prominent graduate is Linus Pauling, a world-acclaimed scientist and peace activist and the only recipient of two unshared Nobel Prizes — for chemistry in 1954 and peace in 1962. His legacy at Oregon State continues through the Linus Pauling Institute, which along with the Department of Chemistry, is housed in the new Linus Pauling Science Center that opened in 2011.

The accomplishments of Oregon State alumni are diverse and historic. Douglas Engelbart, who invented the computer mouse and developed the initial idea for email, is an Oregon State graduate, as is Bernie Newcomb, co-founder of E-Trade. John young, the former president and CEO of Hewlett-Packard, calls Oregon State his alma mater, as do Chris Johns and Dennis Dimick, editor and executive editor respectively of National Geographic magazine.

Former U.S. Forest Service chief Gail Kimbell, Leatherman tool inventor Tim Leatherman, U-Haul founder Leonard Shoen, former Oregon Gov. John Hubert Hall, screenwriter Mike Rich (Secretariat, Radio, Finding Forrester) — are all Oregon State alumni. So are Heisman Trophy winner and Portland attorney

Terry Baker, World Series champion Jacoby Ellsbury of the Boston Red Sox, former congresswomen Darlene Hooley and Julia Butler Hansen and NASA astronauts William Oefelein and Donald Pettit.

The impact of Oregon State graduates continues to grow. Recent alumni are driving discovery and the economy in such areas as alternative energy development ranging from solar to wind to nuclear, the computer-driven, 21st century dimensions of agricultural management, striking an appropriate balance between commercialization and conservation in forest products, protecting and enhancing public health, understanding the world beneath the sea and many others.

As a result, Oregon State alumni are leaders in the state and national economy, and findings from recent research reflect their impact. In surveys conducted last spring of both the Oregon public and of Oregon State alumni, respondents gave Oregon State higher marks than any other university for making a positive impact on the Oregon economy through innovations and spinoff companies that create jobs. These surveys rated Oregon State higher than any other institution for serving local communities through access to education and real-world problem-solving initiatives; for providing practical research focused on global problems; and conducting research and teaching that enhance sustainability.

In a new survey of Oregon State alumni conducted by ECONorthwest, nearly 71 percent of more than 5,800 respondents work in occupations directly related to their undergraduate degrees. And their earning power is significantly higher than the rest of the U.S. population: The median income of Oregon State graduates in the ECONorthwest survey falls between $60,000 and $80,000 — 50 percent greater than the median income nationwide, as measured by the U.S. Census Bureau. Approximately 10 percent of graduates reported annual income of $200,000 or more, compared to 5 percent of the U.S. population.

The employment success of Oregon State graduates also measures well against other Oregon universities. Independent research conducted last fall by PayScale reported that at mid-career, Oregon State alumni with a bachelor’s degree earn more annually than graduates of any other Oregon university, nearly $6,000 more per year than graduates of the next-highest Oregon public university and only slightly less than University of Washington graduates.

But the impact of Oregon State alumni is not defined only in monetary terms. More than 66 percent of respondents to the ECONorthwest research reported that they volunteer in their community, with nearly 40 percent volunteering between 10 and 99 times a year. Forty percent also report serving on boards of community organizations. These graduates extend the land grant mission into their lives and careers, giving back to benefit the people of Oregon.

Here are just a few more examples of OSU grads who have helped power our economy:

Mike and Brian McMenamin 

Portland’s McMenamin brothers, Mike and Brian, were microbrewers before microbrewing was cool. They both graduated from Oregon State with degrees in political science, Mike in 1974 and Brian in 1980. But beer, not politics, was their destiny.

Opening their first pub in 1983 in Portland, the brothers added a brewery two years later, and McMenamin’s is now the region’s fourth-largest microbrewer. They’ve also built an empire of more than 50 pubs, breweries, hotels, coffee roasters and movie theaters throughout Oregon and Washington, many in historic buildings, and all featuring a variety of historic and commissioned artwork. Music venues draw top regional and national performers.

Considered pioneers of the Pacific Northwest’s thriving microbrew and historic hotel industries, Mike and Brian have made McMenamin’s an Oregon icon.

Vanessa Keitges 

Portland’s Vanessa Keitges is rapidly making her mark as a leader in business development, marketing and sales, having helped several companies achieve triple-digit growth in both domestic and international markets.

A 1997 Oregon State graduate with a degree in philosophy, Vanessa and a group of local investors bought Columbia Green, a Portland eco-technology firm, in 2009. The company specializes in green roof systems, where vegetation planted on rooftops help manage storm water runoff, cut heating and cooling costs and reduce air and water pollution.

As CEO, Vanessa has rapidly increased sales, from $1 million in 2010 to $3.1 million in 2011. Columbia Green has also been recognized for its success in exporting products designed and manufactured in the U.S.

Lee Perry 

A 2006 OSU-Cascades graduate with a degree in liberal studies, Lee Perry partnered with Aaron Switzer, owner of Bend’s independent weekly newspaper the Source, to found Lay-It-Out Events in 2007.

The business has grown rapidly and is now Central Oregon’s largest event production company, managing Balloons Over Bend and Winterfest, as well as concerts at the Old Stone Church in downtown Bend. Last spring, Lee teamed up with local race organizer Fresh Air Sports for Happy Girl half marathon, which drew more than 1,000 participants — an impressive turnout for a first-time event.

Lee sees his role at Lay-It-Out Events as an experience maker, creating moments that become memories. He says the people who do well in Bend are making things happen for themselves and working within the community they love.

OSU Extension Service partners with local agencies to provide learning experiences for youth and programs for adults ranging from health and gardening to natural resources and forestry. Nearly 8,000 current students from the Portland area comprise approximately 35 percent of Oregon State’s enrollment, and nearly 30 percent of Oregon State transfer students come from Portland-area community colleges (Portland, Clackamas and Mt. Hood). In addition, more than 40,000 alumni, or 26 percent of all OSU alum, live and work in the Portland Metro area.

Oregon State University’s impact in the Portland area reaches throughout the economy, classrooms and the diverse neighborhoods and communities of Multnomah, Washington, Clackamas and Columbia counties. Here are some narrative examples of Oregon State’s impact and how the University bolsters people, the economy, quality of human life and the environment in the Portland region.

Food Innovation Center: Portland’s culinary incubator 

Portland is known as a foodie’s paradise, and Oregon State’s Food Innovation Center helps turn culinary innovations into commercial products for both new and existing companies, with services ranging from research and testing, to packaging design to marketing and business plan development.

One of the FIC’s local success stories is Ruby Jewel Treats. Lisa Herlinger’s ice cream sandwiches, made from all-natural, local ingredients, were a hit at a Portland farmer’s market. Seeing the potential for expansion, she turned to the FIC for help with recipe development, ramping up production and packaging. Starting with a few Portland-area markets and co-ops, the company’s distribution network has grown rapidly, and Ruby Jewel Treats can now be found at supermarkets and independent grocery stores in 10 states, as well as at the company’s own scoop shop in north Portland.

Enhancing public health and quality of life

Oregon State takes a multidisciplinary approach to health and well-being in people’s lives and in communities statewide. Research, education and outreach programs address public health concerns like obesity, environmental health and disease prevention; develop innovative treatments and medicines; and prepare the next generation of public health specialists, pharmacists and veterinarians.

Among OSU’s assets are the state’s first and only College of Public Health and Human Sciences, the oldest and largest College of Pharmacy and the only College of Veterinary Medicine. PHHS and OSU Extension offer a range of nutrition, fitness and wellness programs throughout the Portland area. Pharmacy students gain hands-on experience at 400 Portland sites, including the Old Town Clinic. And every veterinary student completes a two-week clinical rotation at the Oregon Humane Society, which includes assisting in about 800 surgeries annually.

Supporting a Portland signature industry

Portland is the epicenter of the U.S. outdoor and athletic apparel industry, anchored by headquarters for Nike, Columbia Sportswear and Adidas, as well as 300 other athletic and design firms. The Portland Development Commission has identified this as a signature industry, with the goal to generate 10,000 new jobs in the Portland area over the next five years.

With the only research-based apparel-design school on the West Coast, Oregon State provides both groundbreaking research and qualified graduates to support the industry’s growth. Leslie Burns leads a research team focused on sustainable fabrics, and OSU provides technical support to both startups and industry leaders, helping them develop high-performance sportswear, shoes, jackets and other gear that resists wind and rain, holds in warmth while wicking out sweat, weighs little, but breathes a lot.

Business over breakfast

Family-run businesses in the Portland area are finding a valuable new way to start their day several times a year. Sponsored by the Austin Family Business Program, the Business for Breakfast series brings family business owners together for networking and in-depth discussions about common challenges and opportunities.

Sessions are led by an Austin Family Business Program board member and feature open, honest conversations about day-to-day operations, finances, corporate governance as well as issues related to succession. Last year, more than 95 people representing nearly 60 local businesses participated in the program.

Established in 1985, the Austin Family Business Program in the College of Business has offered innovative workshops and seminars to help family businesses successfully balance the well-being of the business, the family and individual members.

Positive for youth 

Matt Ferguson’s life changed when he learned his mother had been diagnosed with breast cancer. After chemotherapy was over and they knew she was going to get better, Matt and his 4-H club turned the experience into something positive.

Having seen how chemotherapy can be a difficult journey, especially at the beginning, he created Matt’s Chemo Bags to help newly diagnosed breast cancer patients feel more comfortable on their first day. He and his 4-H club solicited donations from local businesses for comfort items like pillows, Kleenex, lotion, warm socks, silk scarves and antibacterial lotion.

A seven-year 4-H member and a sophomore at Liberty High School in Hillsboro, Matt was awarded The Prudential Spirit of Community Award and the President’s Volunteer Gold Service Award, a nationwide program honoring outstanding volunteerism.

Connecting to the farm

When Lisa Battan was laid off from her marketing position at a Portland area firm, she turned it into an opportunity to pursue a longtime dream.

Lisa had always wished she could live on a farm raising and caring for animals. So she and her children began volunteering at Alpenrose Dairy in Portland, doing chores like cleaning stalls and grooming horses. Seeing the benefits that working with animals brought to her children, Lisa wanted to give that experience to others.

Working with the Multnomah and Washington County 4-H Program, she helped create the 4-H Farm Discovery Program at Alpenrose Dairy. The program gives urban youth hands-on experience with animal husbandry, animal science and agriculture, helping them understand how people depend on farming and ranching for their daily needs.

Passion and discovery

Linnaea Schall’s passion for natural resources began at Portland’s Beaumont Middle School when she entered the 4-H Youth Program’s Inner City Youth Institute (ICYI). Through field trips, community service projects, wildlife monitoring and other activities that continued through her high school years, Linnaea took advantage of every opportunity to discover and explore the natural world.

Linnaea credits ICYI programming for nurturing her interest in natural resource education, an interest she’s pursuing as an Oregon State student in the College of Forestry. She remains active in the ICYI program, giving back as a mentor to middle and high school students.

Join Beaver Nation as we kick off the football season and a new school year when OSU comes to Portland. We invite you to join the rally September 16th from 11:30 a.m. – 1:30 p.m. at Pioneer Square. Groups from all over the university will be there to show off some of the exciting projects students are working on.

Hear from Beavers football players and check out the Global Formula Racing team — winner of back-to-back national championships. There will be live music from the OSU marching band, the OSU cheerleaders, a student-run fashion show, a health fair, birthday cake for Benny and door prizes, too!

This event is open to anyone so RSVP on Facebook and invite all your Beaver friends. Let’s make this huge!

Who and what will be there?

Alumni Association
Benny Beaver
Campus Life Information
Ecampus
Fashion show (College of Public Health and Human Sciences)
Food Innovation Center
Global Formula Racing
Health fair (College of Pharmacy)
KBVR
KPAM Radio
Mars Rover Team
OSU Cheer
OSU Football players
OSU Foundation
PDX Extension
SAE Baja Team
Solar Trailer
Sustainability Office
The College of Business
The OSU Marching Band
Tsunami Wave Simulator
Beaver Nation!

Students and professors in our Department of Design and Human Environment program were proud when they found out that the influential blog and website Fashionista named our program one of the 20 best in the country.

More than 700 students are majors in the department, which is led by Leslie Burns, a member of the board of directors of Portland’s Center for Design and Innovation.

The editors at Fashionista specifically called out OSU’s relationships with apparel industry, particularly in the area of “sports and heritage” apparel as a key reason for its ranking on the list, saying: “The design and merchandising programs at OSU are feeders for Nike, Pendleton, Adidas, Columbia Sportswear, and Eddie Bauer, all of which are headquartered in the outdoorsy Pacific Northwest.

In addition to hosting a new OSU Design Network event in Portland, the apparel program also puts on two fashion shows each year on campus, including a recycled fashion show and a spring show that showcases the best and brightest of student designs. Check out our video of the Spring 2011 show, Equinox:

They also ensure that the members of those communities have input during the entire planning process, and use visualization tools to help paint a picture of the future.

“It’s hard for people to look at a map and envision what will be,” Scott said. “When people are asked to imagine their environment changing, they don’t typically imagine good things.”

Fregonese Associates is being honored this month with Oregon State University’s Orange Spotlight Award, which highlights businesses and organizations either operated by OSU alums and faculty or who employ a large number of Oregon State graduates. These businesses demonstrate a dedication to community service, sustainability and innovation.

Fregonese Associates employs 15 people and the company has done planning in places ranging from Denver and Salt Lake City to Chicago and Los Angeles. The company provides stakeholders and community members with videos that re-imagine the landscape for them, allowing their vision to be translated in a very tangible way long before any changes are actually made. Called the “Envision Tomorrow Tool,” their scenario-building software helps planners to alter the landscape virtually, and adjust for different benchmarks or indicators, allowing planners to measure the long-term impacts of land use changes. The software is now used by planners around the country.

“We’ve tried to keep the office young and not traditional and let the young people lead,” John said, and said the advent of video gaming has influenced their work. “If you look at our visualization you can tell we used gaming tools to create some of them.”

Having a long-range vision is essential to urban planning, and John Fregonese has long been at the cutting edge. He was director of Portland’s Metro Growth Management Department in 1992 when the Metro 2040 regional growth plan was first created. Metro 2040 was groundbreaking because it took into consideration regional planning, looking beyond the city boundaries of Portland to include 24 cities and three counties in its plan.

“We did something in the 2040 plan that hadn’t been done before,” John said. “We modeled the region in GIS (geographic information system) using the tools that I’d learned at OSU. It gave us the ability to do something other planners couldn’t, because we had those technical skills. We had the ability to do the modeling, and we’re still among the best in the country to do that, and our software is used nationally to model regions.”

John was a graduate student at Oregon State University in the mid 1970s when he changed his plan to become a hydrologist and got involved in land use planning. When he worked on the 2040 plan, much of his background in geography came into play as he considered the landscape as well as the land use aspects of the Metro region.

His son Scott also attended Oregon State, but originally had a degree in forestry in mind. But having grown up playing, and then working, in his father’s office, he soon discovered that his heart, like his dad’s, lay in urban and regional planning. He switched to geography and graduated in 2000.

Like John, Scott realized that having a solid grasp of geography has been essential to his work.

“We look beyond city limits and look at the landscapes of the region,” Scott said. “We’re not confined by borders or political boundaries. The software we’ve developed models several possible futures and helps us pick the best aspects.”

John likens their view to looking at a landscape from space. City limits aren’t visible, but there are distinct delineations in the land itself that separate metro areas. By using GIS analysis in their planning, and coupling that with their Envision Tomorrow Tool, Fregonese allows government officials, non profit agencies and community members to see what might happen to their region once changes take place.

And the focus isn’t just on bus routes and buildings. Fregonese Associates is able to provide clients with a measurement of how changes to transportation plans will impact greenhouse gas emissions. They take into account the natural environment and emphasize green planning, such as creating LEED certified buildings.

But even before that happens, the team at Fregonese Associates spends a lot of time in the community gathering information about how people currently utilize their cities and how those needs might change in the future. They hold town hall meetings and invite input and discussion, as they did recently in southern Louisiana for planning efforts following the destruction of Hurricane Katrina.

“We do a lot of brainstorming around maps, and set it up like a Monopoly game. They’re using their intuition.” John said. Participants are able to get a really hands-on approach to urban planning and help planners understand what it’s like living in the community, and what needs to change. This invests them in the process.

“You get people hooked on it,” John said. “And then they follow what you’re doing and become interested, involved and knowledgeable.”

“If a plan is developed with a lot of public knowledge and input, it has much more chance of success.”

Now Oregon State University is honoring Paddy’s owner with the “Orange Spotlight” award, which highlights businesses and organizations either operated by OSU alums and faculty or who employ a large number of Oregon State graduates. These businesses demonstrate a dedication to community service, sustainability and innovation.

OSU alum and Portland restaurateur Josh Johnston purchased Paddy’s a year and a half ago, adding it to his growing list of businesses. His first establishment, North 45 (517 N.W. 21st Ave), is an upscale international pub that features an extensive Belgian beer menu and hosts events including Oktoberfest and a Kentucky Derby party. And he’s opening a third pub, Circa 33, on Oct. 1.

But when Johnston isn’t busy launching new businesses, he is focused on giving back to the community.

At OSU, he serves on the alumni board for the rugby team and has helped it raise $40,000 annually for the club. Johnston frequently partners with charitable organizations to hold fundraisers in his pubs, ranging from a big St. Patrick’s Day event for the Children’s Cancer Association to fundraisers for cystic fibrosis, breast cancer and the Freshwater Trust.

“We have a very good public vehicle to use to generate awareness and raise money, and I feel like it’s something we should be doing,” Johnston said.

Johnston wasn’t born into the restaurant business. In fact, as a teen he planned on becoming a forester. He arrived at OSU in 1992 but soon realized his interests lay elsewhere, so he switched gears and majored in communication. What ended up keeping him on campus was the passion he developed for rugby, and the atmosphere of Corvallis. When he graduated in 1997, he hung up his jersey and focused on finding a career.

But although he found his way into mortgage banking, and later high tech sales, being confined into an office wasn’t working.

“I got sick of working in a cubicle,” he said. “My father and grandfather were both self-employed. I knew I wanted to be my own boss.”

Johnston thought back to his summer job as a bartender for an Irish pub while he was attending OSU. He realized that bartending made him a whole lot happier than mortgage banking. So after two-and-a-half years of hard work, he opened North 45 with his friend, Jim Hall. He soon discovered that his communications degree came in handy. “It polished my ability to work with people and negotiate with people, and find ways to solve problems,” he said. “A lot of what I do is sales and marketing, and that’s all heavily focused on communications.”

Johnston’s latest venture, Circa 33, is another exciting challenge. The pub – so named because 1933 was the year Prohibition was repealed, and because the pub is on 33rd Street – is designed to exude casual sophistication.

Meanwhile, Johnston keeps strong ties to Oregon State, and uses a high definition projector at Paddy’s to show all the OSU football televised games.

“This is a great place for OSU supporters to come down and spend some time and be with fellow alumni and watch a game.”

Powered by Orange means protecting water quality

• In Portland, few natural resources are as important as the Willamette River. Years of industrial use have taken their toll, and clean up remains an ongoing process. Oregon State scientists Kim Anderson and David Williams are helping to restore the river by determining where pollution levels have dropped, where they haven’t and where contamination continues to threaten human and aquatic health.

Greg Sower and Angela Perez, when doctoral students at Oregon State University, helped sample water in the Willamette River near Portland, as part of an assessment of cleanup efforts at the Portland superfund site.

• Water quality in Portland reflects more than the city itself. Throughout the Willamette’s 11,000-square-mile watershed, climate patterns, roadways, land uses and other human activities influence the water we depend on. OSU scientists and volunteers have created an up-to-date full-color map that shows how these and other factors have affected the river over time. The idea is to inform the public about water issues and what people can do to improve water quality — everything from maintaining streamside vegetation to simply fixing water leaks at home.

• OSU Extension is teaching students, community leaders and volunteers how we influence water quality, both individually and as a society. Sam Chan and the Watershed Education Team work with Portland metro area schools, community groups and agencies. Not only do these programs explain the science of water quality, they show how low-impact development, streamside gardening, invasive species prevention and other sustainable practices can make us all better stewards of our water resources.

Powered by Orange means having an appetite for local food

Oregon State's Larry Lev visits the Corvallis Farmers' Market

• For many Portlanders, quality of life translates directly into the foods we eat. Portland is known for being a foodies’ paradise, with an abundance of farmers’ markets and restaurants featuring locally grown items on their menus. Oregon State agricultural economist Larry Lev is strengthening the local connection from producer to plate. Working with EcoTrust, Chefs Collaborative Portland and the local Farmer-Chef connection chapter, he helps to build relationships between local growers and chefs.

• Powered by Orange also means innovation and economic development, both of which are on the menu at the Food Innovation Center, a partnership between Oregon State and the Oregon Department of Agriculture. The center helps everyone from large-scale producers to entrepreneurs develop and test new food items. Scientists at the center also consult on production methods, packaging and marketing strategies. And you can see the results of their work at the grocery store, with products such as veggie burgers from Chez Gourmet by Marie and coconut yogurt from Gata Foods. Both companies are based in the Portland area.

• Food is also a great way for kids to see science in action. From sprouting beets to wiggling worms, students at Lane Middle School are learning biology by growing their own garden. Weston Miller and Beret Halverson from OSU Extension have teamed up with Portland State University to create a 12-acre Learning Gardens Laboratory near the school. And the garden has another practical use: Student-grown greens, tomatoes and cucumbers show up on the school cafeteria trays.

Powered by Orange means putting energy in sustainability.

Chemical engineers at Oregon State University are using extraordinarily small films at the nanostructure level to improve the performance of eyeglasses and, ultimately, solar energy devices.

In partnership with organizations across the city, Oregon State University researchers are exploring renewable energy sources. From building design to solar cell manufacturing, initiatives aim for energy efficiency and environmental benefit.

• Despite Oregon’s reputation for rain, solar cell manufacturers are coming to the state for its favorable business climate, high-tech workforce and research innovations. By converting discoveries in transparent electronics, thin film photovoltaics and nanotechnology into commercial products, Oregon State is helping to increase the efficiency and reduce the cost of solar cells. Making solar a more cost-effective energy source means they can be integrated into new and existing buildings, from roofs to windows.

• Sustainability has been part of Portland’s character for decades. Just look at plans for the new Oregon Sustainability Center. More than a dozen Oregon State faculty, including Gail Achterman of the Institute for Natural Resources and engineer Ken Williamson, are working on the project to build a 200,000+ square-foot mixed-use high rise that will produce 100 percent of its energy on site, integrate water reuse and have no carbon footprint. Once completed, the center will serve as a hub for education, research and entrepreneurship, strengthening Portland’s emerging green economy and creating high-quality jobs.

• Oregon State students are also applying their environmental research in Portland. One example is Erin Schroll, who as a graduate student, studied urban applications for green roofs. On the Portland Building downtown, Schroll and other students monitored temperatures, water flows and plant survival in combination with irrigation and weeds. They demonstrated that a green roof of carefully selected plants can reduce storm water runoff, reduce rooftop temperature changes and even provide new habitat.