Selling products online by eCommerce has limited overhead, unlimited reach, and endless potential to profit. For entrepreneurs looking to sell products online, some of the most profitable products are those with high demand and an associated high price point. While market trends, consumer behaviour, and industry forecasts vary the precise products in high demand, certain categories are consistently high-profit.
This is what we are focused on. Here are the most profitable products to sell online.
1. Sunglasses
Sunglasses are sold all around the world. They’re a surprisingly high-margin, especially if you can connect with a good supplier and minimize costs using third party logistics. They’re small enough to store without many issues and easy to ship. Many sunglasses brands may also venture into offering prescription glasses and similar accessories. The profits are there.
2. Jewelry
A single piece of jewelry can cost hundreds. Jewelry offers some of the best profit margins in eCommerce. Jewelry is an extremely popular product to buy online and is very visual. The category is ideal for advertising on Instagram, Pinterest, TikTok, and similar online platforms. Jewelry is also easy to store and ship. All in all, this is an amazing product to start selling online and highly profitable.
3. Watches
As you’ll see, many of the most profitable products to sell online are small in size and easy to store/ship. Watches fit that mould perfectly. From designer watches to smartwatches, many niches exist in the watch category. They’re as many centrepieces as they are a tech accessories and a great product to market during gift-giving periods, i.e. the holiday season.
4. Home Décor
Home décor is a massive category of items reflecting various lifestyles and personalities. Establishing a brand in a subcategory of home décor specializing in a specific look is easy. The most profitable products to sell in home décor include art and wall pieces, cushion designs and patterns, lighting fixtures, rug materials and styles, and small decorative accessories.
5. Baby Care Accessories
Baby care products have always been in extremely high demand, and with the pandemic having increased the movement to buy these products online, now’s a great time to sell baby products in eCommerce. From baby toys to play mats, baby swings, baby bathtubs, toys, humidifiers, toy storage, and more, these areas offer high-profit products to market.
6. Women’s Apparel
Massive amounts of women’s apparel are traded online every year. Billions of dollars are spent on women’s apparel every year worldwide, with many brands benefiting across all sorts of niches. The downside here is that, in this area, the competition is staggeringly high and downright fierce. Finding a subcategory is best, i.e. a specific look, designer coats, and plus-size fashion are all examples.
7. LED Lights
LEDs are low-cost to make and sell at a reasonable average price point. However, they are in extremely high demand. Worldwide, the demand for LED lights is increasing by double-digit percentages yearly. LED lights work in various contexts, from home theatre systems to automobiles, aquariums, outdoors, indoors, homes, and businesses.
8. Beauty Products
Beauty products include makeup, skincare, fragrances, nail supplies, and similar wellness products. There are many niches to choose from, and they’re in high demand. Annual online beauty sales are estimated to be over $25 billion. The competition, however, is notably high, which means your marketing has to be excellent to successfully sell beauty products and maximize profits!
9. Home Theater Tech
Home theatre tech, especially portable accessories, is becoming very popular. Do away with bulky products and move to sleeker, smart home-ready home entertainment accessories. Projectors. Speakers. Mounts. Android boxes. These are a few examples of products that have sold well in this category. New products and brands come with lots of potentials in the home theatre category every year.
10. Kitchen Accessories
Healthy eating and home-based lifestyles have meant more people cooking from their kitchens. Online, the kitchen category has exploded with growth, especially with more people have turned to learning how to cook and bake during and after the pandemic. The popular kitchen items sold online include cookware, cutting boards, blenders and food processors, glassware, storage containers, kitchen gadgets, dishware, and linens.
11. Fitness Equipment
Another category of profitable products to sell online is fitness equipment. Home fitness equipment that’s small and easy to ship is the way to go. Resistance bands. Yoga mats. Wearing fitness technology. Home workout plans. There is a lot of competition here, but for those that can successfully take root, there is a lot of potentials to generate big numbers and change peoples’ lives.
12. Smartphone Lenses & Accessories
Almost every person in North America has a smartphone. Some are looking for camera lenses to enhance photo quality, capture better detail, and add clarity and depth to photo-taking. The demand for smartphone accessories is high. Lenses, smartphone cases, smartphone holders, and smartphone grips are all low-cost items that can prove very profitable if you can sell many units.
