A smartphone user can expect to use a search engine almost every day. These allow you to look up various things on the internet without delay. Search engines are key, from finding the newest restaurant in your area to looking up a new bar to go to with friends. However, the ranking of search results you find is not entirely randomized.
They are meticulously ranked using the right implementation of digital marketing tools. Take search engine optimization, for example. Also regarded as SEO, it is a strategy used to rank a user’s page as high as possible, should a user decide to look up a respective keyword.
Are you new to SEO? There is a lot to learn, but you can get started easily. Here are the seven easy SEO tips for beginners to learn:
Beginner Tip #1: Write SEO optimized posts.
You would be hard-pressed to find any website nowadays that does not have written content. From blog posts to captions, these types of written content are important for several reasons. They could be as short as you would prefer them to be in terms of structure. However, this may not be so ideal if you wish to have a better SEO ranking on a search engine.
When it comes to scrapping together written content, the longer generally means the better. It allows for more SEO to be used regarding keyword placement. As a result, users who search for pages similar to yours will come across yours quicker while on the internet. While you do not have to write an essay, a quality post will be a solid length!
Beginner Tip #2: Use better SEO keywords.
Speaking of keywords, they can be seen as one of the foundational aspects of SEO entirely. The best results will be shown once a user looks up a specific keyword. If you find that your page is not showing up in a ranking, it can result from the wrong keywords. SEO Toronto is all about using the best keywords in comparison to using others.
Take a look at your subject matter used. Sometimes, it will require a bit of due diligence to reach the right keywords to implement. Now and again, you will be required to refresh these search terms. Be sure to consider this sentiment to receive the traffic you are looking for.
Beginner Tip #3: Optimize SEO titles.
Keywords used in SEO are not just placed in the body of your content. Rather, you should also turn your attention to the titles to optimize your content. This includes the main title, the heading and other sub-heading tags. There are a few tips to keep in mind when going about this particular process.
For example, you want to ensure that the title tag contains some keywords you plan on using. In addition, there will be a limit implemented regarding how many characters and spaces you use. By following these common SEO tips, you will ensure the content is optimized as much as possible.
Beginner Tip #4: Build SEO backlinks.
If keywords are one of the most crucial parts of SEO implementation, then backlinks will be a close second. This area refers to when a website mentions another site by linking it in the most general sense. Once this occurs, your page is much more likely to be ranked higher.
If used effectively, it will undoubtedly make your rankings explode in a good way. Search engines look at backlinks on the back-end to determine how useful your content is to users. Once it is displayed higher, it will lead to a better ranking. Always be sure to use these effectively so that they can benefit the pages you are targeting with SEO.
Beginner Tip #5: Do SEO image optimization.
Words are not the only part of published content that can benefit from SEO. Images can also be optimized in a pretty unique fashion. Take a look at the alt text area before posting your image. Make sure the text used is relevant and keyword-efficient to complete this step. Plus, images optimized in the alt text will benefit visually impaired people too!
Beginner Tip #6: Test website speed.
The rate at which a search engine finds your page before others are also crucial for effective SEO. Use other digital marketing tools, such as Google’s PageSpeed Insights, to analyze yours.
Beginner Tip #7: Adopt mobile friendliness.
Most of us will use our mobile devices more often than our desktop computers. In this regard, you can use this to optimize your content further. Always make your pages mobile-friendly so that the user experience will be optimized. A little bit goes a long way when trying to expand your page’s reach!